Course supervisors: Alessandro Nani and Age Rosenberg
Dates: February, 8 - 9
Location: Tallinn University, Narva mnt 25
Price: 222 EUR
Introduce the concepts of Cross-Media and Transmedia Storytelling, guide participants in the development of effective storytelling, support them with helpful techniques in the planning and creation of a crossmediatic marketing project for a product/service.
Participants know what cross-media and transmedia storytelling mean and know how to plan and prepare a cross-media marketing project for a product/service. Participants know and have practiced different helpful techniques for creating the project - design thinking, creative thinking and a number of brainstorming tools.
- Introduction to cross-media and related relevant terms
- Cross-media as a storytelling practice. The art of storytelling is introduced and it will be talked about finding, developing, implementing ideas, creating engaging marketing narratives
- Cross-media today. Overview of using different cross-media strategies today
- Cross-media in the service of marketing
For registration and further information:
Head of Training Projects
Tel.: +372 6199 908