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Crossmedia Marketing

Register to the course here

Course supervisors: Alessandro Nani and Age Rosenberg
Dates: February, 8 - 9
Location: Tallinn University, Narva mnt 25 
Language: English
Price: 222 EUR

Course goals:
Introduce the concepts of Cross-Media and Transmedia Storytelling, guide participants in the development of effective storytelling, support them with helpful techniques in the planning and creation of a crossmediatic marketing project for a product/service.

Participants know what cross-media and transmedia storytelling mean and know how to plan and prepare a cross-media marketing project for a product/service. Participants know and have practiced different helpful techniques for creating the project - design thinking, creative thinking and a number of brainstorming tools.

Course description:

  • Introduction to cross-media and related relevant terms
  • Cross-media as a storytelling practice. The art of storytelling is introduced and it will be talked about finding, developing, implementing ideas, creating engaging marketing narratives
  • Cross-media today. Overview of using different cross-media strategies today
  • Cross-media in the service of marketing

For registration and further information:

Katrin Kuusik
Head of Training Projects
Tel.: +372 6199 908
Mobile: 5096692
E-mail: katrin.kuusik....at....tlu.ee

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