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Orientations | Definitions | Genres | Application areas | Extensions of mind | Dynamical systems and networks | Knowledge and ontologies | Postmodernism, information society | Economics, information society and globalization | Course integration | Exam | Course literature |
25.09.2008 17:11
Postmodernism, information society
MII7133 Introduction and theoretical foundations of new media
Participants?

Why on this course?

• A close relation with constructivism
• Relations to present phenomena
• Need to analyse the relation of PM to new media... understanding ongoing discussion

Modernism

Historically positioned between 1900 to WW2.
• Related to
belief in scientific progress!
• growth of industrialism
(naiive) techno-optimism!
• economical progress
• Killed  by WW2 ;-(
Ford assembly line in the 1920's
Second world war ruined also the a lot of the optimism characteristic of modernism

Postmodernism

• Postmodernism
Historically begun after WW2, but in many fields did not became dominant before the '80s.
• A lot of conemporary thinking lean on postmodernism
Nature:
• Cultural
• Philosophical
• Esthetical
• European (French!)
• Reflects social and technologcal changes after WW2, end of 20th century
• Relativism w.r. truth and reality
/Users/mkaipain/Pictures/IMKEkuvat/Hunderwasser.jpg


The Hundertwasser house in Darmstadt is an example of postmodern architecture


• Mass media
Postmodernity = social and cultural implications of postmodernism.

Walter Benjamin

Walter Benjamin: Era of mechanical reproduction
• "art has taken on a new meaning and is changing significantly from what it once was"
• => Pronouncing the idea of new media art
Walter Benjamin

Jean Baudrillard

Jean Baudrillard
• Criticist of postmodernism
"hyperreality" - "simulation"
• Unreal nature of contemporary culture in an age of mass communication and mass consumption
Starting point: postmodern art - framing reality (to non reality)
• Loss of meaning
• Lament the loss of reality in post-modern culture
Simulachra and simulation
Simulacrum
Simulation has become more and more realistic, e.f. Second Life?
• Actual meaning replaced by a virtual meaning
• Reality has been replaced by simulation
• There is no more fiction
Models [simulation, VR...] no longer constitute an imaginary domain with reference to the real...
=> Death of fiction!?

Julia Kristeva

Julia Kristeva
Julia Kristeva
• Multi-perspective, deconstructive
Issues:
• Feminism
• Marginality

Roland Barthes

Roland Barthes
• ...language is not expected to represent reality, but to signify it. (Barthes, Mythologies, 1957) 
Semiotics, the science of signs

Michel Foucault

Michel Foucault
Truth: instrument of (media) power (<= ontology!)
Each society creates a "regime of truth" according to its beliefs, values, and mores.
"Truth," is the construct of the political and economic forces that command the majority of the power within the societal web.
There is no truly universal truth at all; therefore, the intellectual cannot convey universal truth.
Michel Foucault

Jacques Derrida

Jacques Derrida
Deconstruction: an attempt to open a text (literary, philosophical, or otherwise) to several meanings and interpretations
• =>multi-perspectivalness
Jacques Derrida

Bruno Latour

Bruno Latour
Departed from social constructionism!
• truth is multilayered, unascertainable
• 'realistic realism' 
• critic of technology, 'tech dream gone wrong' 
• More postmodern theorists

Post-Postmodernism?!

What can follow after postmodernism, when already everything has beem put into question?
• What arguments are there against postmodernism
• Will there ever be a dominating pattern of thought after deconstruction
Wiki on post-postmodernism '06

Next

Economics, information society and globalization
Participants?

Information society

Information society What is it?
Generator of new innovation and economies?
Policy phrase?
E-education policies, e.g. Tiger leap
E-government
E-democracy
E-health
E-etc.
Information society and gender?
Global harmony with new media and ICT?

Digital divide

Digital divide. What is it? Digital divide in Estonia?
Information society policies in developing countries:
ICT in India, success story
PCs for third world: A great new market for computer industry, or a boost to information society?
Third world computer debate
Simputer

Manuel Castells

Manuel Castells
Manuel Castells
Analyses information society by means of three conceptual dimensions:
• *production
• *power
• *experience
Publications

Booming economies

Search engine business

• Search engine economies
• *Yahoo
• *Google
etc.
Why?
Search engine ecology extending to new areas:
• *maps, geographic information systems
• *images
What next? Growing tooo big? Danger of monopoly?
What is the secret of the search engine business?

Interactive entertainment business

Interactive entertainment
Which is bigger, film industry or interactive entertainment industry? How big?
Different professions
Online distribution taking over? Compare to music distribution!
Japan's game industry
Open source in game industry?
Open content? Modding culture?
Beta testers, free labor?

Globalization

New media and ICT boost economies of the developed countries.
NM and ICT are borderless. Effects of this on developing countries?
Brain drain?
Remote outsourcing in software industry.
Shortage of ICT professionals: immigration vs. outsourcing?
Or rise in education? Rise in economy?
Danger of monopolization? Microsoft! Google? Yahoo?
Danger of cartellization?
PCs for third world
Africa's ICT renaissance?

Environmental issues

How do new media relate to global warming?
New media vs. travelling?
New media and ICT for peace and global warming?

Open source economy

Emerging open source economies
• *Business around LINUX

Open content economy

• Business around people's contents
Pay contributors too?! What will this mean?

Mobile society and economy

• Range of changes in the developed world
Wireless communications boosting thirld world economies?
Mobile society
Mobile communication develops fast in Africa

Intellectual property rights

Intellectual property dilemma: Right to intellectual property slowing down the development of innovation and economy
Lack of clear rules in IP with respect to content use.
Content based on recycled and montaged material, e.g. DJ and VJ cultures. Manovich (2000) => How is this facilitated/controlled?

Conclusions

*Fast speed! Big money!
*Great dangers!
*Are your values secured?
*Fight between bottom-up vs. top-down!
*Digital divide!
*Gender issues!
*Great opportunities!

Next

Course integration
Exam essays due 29.10.2009