01.10.2009 8:23

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Media & society
IFI7101 Introduction and theoretical foundations of new media

Updates to essay instructions

Essay topics
• Deadline

Power of voice

Shouting elections.
Who has the voice and visibility? Relation to money.
• First order media power

Power of ontology

Who decides the categorization and perspective to the news?
• Second order media power

Manuel Castells

Castells (2009): Four types of media power:
• framing
• agenda-setting
• priming
• indexing

Michel Foucault

Michel Foucault:
Media create discourses and dictate the rules of the discussion.
Foucault and Deleuze discuss power

Jean Baudrillard

Jean Baudrillard
The idea of the real as power?
Who constructs the truth?
related: Constructivism

Jacques Derrida

Any text has more than one interpretation. Need to be "deconstructed.
=> Multi-perspective media?

Power of community media

• Great visibility
• Immense masses get involved quickly
Participants set the ontology?
Example: Audi sales chief resigns
=> What kind of power does the OWNER of community media have, e.g. Google?

Voting

Estonian Internet elections
?
?

Digital divide

• More and more governmental and private services become digitalized
Who has access? Division by:
• social status
• economy
• education
Varies greatly by country.

?
Literature

Democracy and media

Representative democracy

• regular elections
• fixed parties
Outdated in the world of immediacy?
Is it still necessary to delegate power?

Participatory democracy

• Continuous 'elections' online, Bollnäs
Internet activism, emergent 'parties'

Roles of mass media in democracy

• Stage of campaigning (with implicit opportunities of manipulation)
• Follow up representative's actions from the owner's perspective (news value)
• Power of ontology

Example: News categories

Dagens Nyheter
?
Environment? Health?
Whose priorities does the news categorization reflect?

Roles of bottom-up media

• Constitute community environments for participatory action from the participant's perspective
Power of ontology, as emerging from the participants:
• Agenda-setting
• Priming
• Framing
• Follow up of representative government without depending on the news value
• Root-level engagement of citizen activity and fund-raising by means of social media. E.g. Obama's campaign

Assignment

Collect examples of Internet or mobile based activism, political movements, protests etc. with a sentence or two of the context using internet searches to a collaborative. Describe also the medium applied.
List them to the shared Wiki document. Check the examples of the Södertörn students.
Link to your course blog.