Self-confidence can be described as an ability to be certain about one's competencies and skills. It includes a sense of self-esteem and self-assurance and the belief that one can make a difference (Northhouse, 2007, p.20).

Self-confidence is necessary for leaders to take risks and accomplish high goals. Leaders who are self-confident tend to deal immediately and directly with problems and conflicts, rather than procasting, ignoring, or passing problems to others (Chance and Chance 2002, p.86). Leadership involves influencing others and self-confidence allows the leader to feel assured that his or her attempts to influence are appropriate and right.

Self confidence requires a positive self-image. Self-image is a kind of mental picture we all have about ourselves. One way to think about self-image is in terms of what is 'real' and what is 'ideal'. Many people have goals to move their 'real' self as close to their 'ideal' self as they can. For example, the 'real' you stumbles over your words when you meet the boss, whereas the 'ideal' you is cool, confident and articulate. Problems can occur when people strive too hard to fit with their ideal view of self-image and this can mean they underplay their actual characteristics. (

A person's self-image may be far from accurate. For example, your father may have set very high standards for you to become a professional sportsman. For whatever reason you didn't achieve the standard and this leads you to believe you are bad at sports, despite the fact you are actually pretty good. One poor experience can even spread to other areas of your life so you start to believe you are poor at most things (

Self-image is the mental picture you have of yourself. It is not fixed, it is not objective, it can be changed and you can change it.Positive thinking is important but the way you behave is important too. Your self-image will feed off the way you behave and will affect others too. Actors know that if they have to play a sad role they quickly start to feel sad themselves. Similarly, if you speak in a measured slow tone your authority increases to those around you and you actually start to feel it in yourself (

Sirje Virkus, Tallinn University, 2009