Curry and Moore (2003) believe that the synthesis of information culture and organizational culture is an integral part of the process of becoming a knowledge-based organization:

The organization first recognizes the need to adopt an information culture, then communicates the ethos and demonstrates commitment by restructuring to reflect the components of an information culture. The process is dynamic and continues until the philosophy and practice of an information culture become the norm. . . At this stage the information culture is no longer distinguishable from the organizational culture and the organization has evolved into one in which the availability and use of information are inherent in everyday activities. (pp. 95-96 as cited in Choo et al, 2008).