The Clash with the Real World

This section presents different kinds of issues that can be put together under this heading, because they are caused by some clash that happens when the use of social media can cause negative consequences in the real world. The different issues presented are about organizations afraid of and banning social networks, social climbers and cyber bullying and crime.

eloitte Development (2009) report notes that the development of social networking tools affects the way people communicate, share and disseminate information. They redefine the differences between professional and private lives. These tools create opportunities but they raise various ethical dilemmas for individuals and pose challenges for businesses when sensitive or confidential information can be exposed because of negative posts by employees on their blogs or social networking tools. Kaplan and Haenlein (2010) state that once a firm has decided to utilize social networking tools it is worth checking that its employees can access them. Commonly, institutions block or ban Facebook, YouTube, and Second Life on corporate PCs for fear that staff might spend too much time on them instead of working. For example, Callari (2009) reported five organizations in the United States which forbid the use of social networks by their employees; the organizations listed were: United States Marine Corps, Entertainment Sports Programming Network, National Football League, J. Crew and some financial institutions.

Related to this issue, there have been instances where people lose their jobs because of the comments they make, most of the times it is with a reason, when people post inappropriate information in their public social networking tools. However, it can also happen that freedom of speech is damaged by the employers firing someone without a really justifiable cause, just for expressing himself or herself freely in social networks. Sometimes these cases are reported on blogs in an often humorous way. Hdaib (2010) wrote a post Top 10 Ways in Which Social Media Can Get You Fired; some of the ways cited were: speak ill of your boss or manager, post that you are looking for a job when you are not, share company information with your friends, bad mouth other employees, post pictures of yourself while committing illegal acts, post pictures of yourself while committing acts that do not match your company's ethics or code of conduct and use social media excessively. On the same blog, Bamieh (2010) wrote the post 5 Things that Really Shouldn't be on Facebook; here, he listed the following things: phone numbers, crabs status, porn, criminal record information and "that you hate your job". Most of these elements were cited under the logic that those are not good for one's own image and it would prevent a person to find jobs.

Armano (2009) states about the social climbers that:
"The same people who climb their way up the social food chain in the real world tend to do well in the social media world. They'll be your friend for a while, until they find someone else with more Twitter followers to tweet with."

This is probably not a very worrisome issue, depending on the individual's use of social networking tools. It would depend on the intentions of the social climber; if it is just as Armano (2009) stated, then it is not so bad, because it is just about getting attention and the climber is just following someone he sees as trendy. In another case it can happen that some people just look to befriend you for dubious intentions in order to acquire certain status given by befriending certain people or to damage you or one of your contacts.

Sirje Virkus & Juan Machin, Tallinna Ülikool, 2010