Repackaging

Most of the information available on social networks is a repackage of existing information, for example the digests we receive by RSS feeds, reblog of existing information (in full or as a fragment) coming from various sources, like: Blogs, Facebook, and Tumblr. Carpenter (2009) defines a content pyramid in the Web, where the base indicates volume of information and ease, referring to the ease of reblogging or no original content created; and going further up in the pyramid is the value and effort of creating original content. The tiers of this pyramid from bottom to top are: the thieves, the aggregators, the commentariat and the originators. As a summary, the thieves are people who don't add value to the reblog; aggregators don't add real own insights but tend to group content in a new form; the commentariat add value to the content by grouping and commenting it; and the originators are obviously the source of the content.

Social networks are very versatile for sharing information and most of this information is taken from other places, which mean reblogging. It is the essence of social networks.