Organizational stories can be seen as "a detailed narrative of past management actions, employee interactions, or other intra-or extra-organizational events that are communicated informally within organizations". These include a plot, major characters, an outcome, and an implied moral and play a significant role in organizations characterized by a strong need for collaboration (Becerra-Fernandez and Sabherwal, 2010).

Guidelines for organizational storytelling:

• Stimulate the natural telling and writing of stories
• Rooted in anecdotal material reflective of the community in question
• Should not represent idealized behavior
• An organizational program to support storytelling should not depend on external experts for its sustenance
• Organizational stories are about achieving a purpose, not entertainment
• Be cautious of over-generalizing and forgetting the particulars 
• Adhere to the highest ethical standards and rules (Becerra-Fernandez and Sabherwal, 2010).

Storytelling provides a natural methodology for nurturing communities because it builds trust, unlocks passion and is non-hierarchical (Becerra-Fernandez and Sabherwal, 2010).