In a broader sense, this project focuses on the use of media (audiovisual media, film, data) literacy and heritage in education. More specifically, it is about collecting the practical knowledge from media and film experts for it to be taught, used, and utilised by practitioners in the educational sector. Main keywords include raising educators' inner motivation, focusing on interdisciplinary methods for learning and teaching, combining audiovisual skills with educational methods, and launching a new type of a cooperation network across the educational and media sector.

Project partners


The partners see a need to cooperate across the Baltic and Nordic region in order to collect expert knowledge, know-how, best practices and already existing tools about/for (re)using media materials and heritage that could be used in the educational field with the core aim of bringing media and information literacy closer to school teachers and to the youth they teach. This includes creating awareness of the available tools that can be used to teach media and film literacy, connecting the practice of media experts with educators who teach media-savvy children, and collecting and spreading the knowledge and know-how of practical tools and methods that enable teaching media and film literacy in different contexts.

Focus is set on two groups: media-related practitioners and educators

The first comprises of a variety of specialists and organisations with expert knowledge from media, film, and other audio-visual data practice who are brought together to contribute to creating a comprehensive overview of the resources (skills, capabilities, and materials) available in the area which have a broader potential (or a hidden benefit to teaching a variety of subjects). The second group includes practitioners in compulsory education, more specifically school teachers who will be given practical know-how about the use of these resources in their daily practice that is based on the best practices gathered from experts in the Nordic and Baltic countries. As a result, awareness of media literacy and reuse is highlighted. Taking practical knowledge, educating the educators, and reaching to the children that they teach helps to raise the awareness of using media and film in different aspects. The project aims to consider how and for whom is media created; to which contexts and audiences does media belong to; how and why can and should different media resources be used for mixed purposes; how and why can and should media be reused; what is the heritage that is being built and left behind when doing all of the aforementioned.


In addition to the purpose of raising teachers’ internal motivation through these highly practical skills that are being introduced, the project activities include developing a cooperation network between practitioners from the fields of education and different media, mapping resources that are available for reuse as teaching materials and organizing a very hands-on conference as well as seminars and workshops for the educators who could use this know-how in their daily work. We aim to not only share the theoretical, but also bring practical value through workshops and seminars and contribute to the development of media education and media use in education with the know-how from the Baltic and Nordic countries.

This project aims to build and develop a network that spans over several education sectors which are connected with practitioners from the media and film industry, highlighting the core objectives of the Nordplus Horizontal programme which is to award grants for innovative project and network activities. For a wider reach and insight, the project involves public and private sector organizations from five different countries that can contribute to media education and teacher education, resulting in a more innovative approach with better quality knowledge and cooperation across sectors.

Logo+Nordplus-üksi.jpg Project number: NPHZ-2018/10112  


Project Manager

Kaia Ljaš

addressNarva mnt 27, 10120 Tallinn