Defending Media Freedom. What Freedom?

Date: 11th of November 2021
Organisers: Tallinn University, Estonian Public Broadcasting, Baltic Centre for Media Excellence
Conference moderator: Andres Jõesaar, Associate Professor, Tallinn University
Conference working languages: Estonian and English (translation into Estonian and English)
Partcipation/registration: Free admission. Pre-registration is required.

Watch the conference live stream here:


Presentations without translation (original language):

Conference live feed: ERR.EE and


8:45 – 9:15 Registration

9:15 – 9:30 Opening words
Birgit Vilgats, Director, Baltic Film, Media and Arts School, Tallinn University
Erik Roose, Chairman of the Board, Estonian Public Broadcasting

9:30 – 10:00 Why PSM is needed to protect democracy in turbulent times? 
Monika Garbačiauskaitė-Budrienė, Director General, LRT, Lithuania, Board Member of EBU Media and Accountability

Accountability and Regulation in a Toxic Public Sphere

10:00 – 10:30 Challenges of the Regulator - hate speech, fake news, public service vs private interests
Adam Baxter, Ofcom Director for Broadcast Standards, Licensing and Online Content

10:30 – 11:00 Accountability in a Toxic Digital Sphere: New Ethics, New Mechanisms
Stephen J.A. Ward, Media Ethicist, Distinguished Lecturer of Ethics, The University of British Columbia, Canada 

11:00 – 11:30 How not to report on populism?
Tim Pauwels, ombudsman, VRT, Belgium 

11:30 – 12:00 Ten Top Tips – is this the best we can do?
Janette Ballard, Founder of Be Smart Cookie, UK

12:00 – 12:30 Lunch

Case Studies

12:30 – 13:00  Trust in media. Public-service media and public value
Una Klapkalne, Chairman of the Board, Latvian Radio 

13:00 – 13:20 Testimony about the state of the Hungarian media landscape
Péter Erdélyi, an investigative reporter, editor and media manager, Hungary  

13:20 - 13:40 ENTR - What’s Next: a new online media offer for young Europeans
Patrick H. Leusch, Project Director ENTR, Deutsche Welle

13:40 - 14:00 An organisation in transition
Frans Klein, Director of the video production at Dutch Public Broadcaster NPO

Panel discussion - PSB for minorities

14:00 – 14:45 

ETV+ … Mission impossible?
Ekaterina Taklaja, Editor in Chief, ETV+ 

New multimedia platform in Latvian PSM
Rita Ruduša, development consultant, Latvian TV

Reaching Polish minority in Lithuania 
Monika Juškevičiūtė-Muravjova, LRT Radio Russian service editor 

14:45 – 15:00 Coffee break

Media research 

15:00 – 15:30 Global currents and local impact. Today and tomorrow
Rainer Kattel, Professor of Innovation and Public Governance, Institute for Innovation and Public Purpose, University College London, UK 

15:30 – 15:45 Research on Baltic Media 
Andres Jõesaar, Associate Professor, Tallinn University
Anda Rožukalne, Professor, Rīga Stradiņš University
Deimantas Jastramskis, Associate Professor, Vilnius University 

15:45 – 16:00 The values, challenges and development opportunities of the Estonian independent local press 
Indrek Ibrus, Professor, Tallinn University
Ulrike Rohn, Professor, Tallinn University
Andres Jõesaar, Associate Professor, Tallinn University

Panel discussion 

16:00 – 16:45 Friends or foes: does stronger PSM mean weaker commercial media?
Mari-Liis Rüütsalu, Chairman of the Board, Ekspress Grupp 
Erik Roose, Chairman of the Board, ERR
Rita Ruduša, development consultant, Latvian TV
Mindaugas Rakauskas, TV3 Latvia

16:45 – Closing

NB! The conference is required to check infection safety to ensure all attendees have been fully vaccinated or recovered from COVID-19. Please be aware of the obligation to present (at the conference registration table) a certificate of vaccination status or certificate of recovering status.
For current regulations in Estonia please see HERE.


Konrad Adenaur Foundation,
The Embassy of the Kingdom of the Netherlands,
EEA and Norway grants


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