Karol Jakubowicz`s public lecture „New notion of media: how digital technologies and social change r

Karol Jakubowicz, an international expert in broadcasting will is visiting
Baltic Film an Media School. On Wednesday, March 11th, at 16 PM he will
hold public lecture „New notion of media: how digital technologies and
social change redefine media“ in the Tallinn hall (Uus-Sadama 5, U-218).

Karol Jakubowicz introduces his lecture: “Social and technological change
are helping develop new forms of media. We are entering a new world: when
millions of new information and content creators can reach receivers
directly, but also when new mediators and filters between the two may
appear. It is an exciting new world, where our traditional ways of
obtaining information and understanding of the world around us are
supplemented or replaced by entirely new ones. We do not know if they
deserve our trust, but find them everywhere and so we have to learn how to
use them.

Three such new notions of media may be distinguished:
1. All media are new-media-to-be: traditional media are being changed into
digital, convergent media that can incorporate all forms of media existing
so far;
2. Forms of media created by new actors:
a. political, social, economic, sports and other entities to become content
providers and disseminators, by-passing traditional media and reaching out
directly to the general public;
b. media or media-like content is disseminated either by non-professional
content creators (e.g. bloggers),
c. or by new intermediaries (Internet service providers, content
aggregators, search engines, etc.).
3. Citizen journalism or user-generated content can be a new form of media,
if it has all the features of a media organization, including in particular
willingness to abide by normative, ethical, professional and legal
standards relevant in the case of media operation.
4. Media or Media-Like Activities Performed by Non-Media Actors: new
intermediaries (mainly ISPs) provide access to content and access by
content providers to the public. In many cases, they perform an editorial
gate-keeping function, imposing rules, standards and constraints on what
may be said and who may have access to particular content. Recognition of
this fact may aid efforts to promote rule of law in the new communication
services and exercise of human rights, as well as to eliminate violations
of human rights in this domain.#

Karol Jakubowicz is an international expert in broadcasting. He holds a
Ph.D. degree in Sociology of Mass Communications, University of Warsaw,
Poland. He has worked as a journalist and executive in the Polish press,
radio and television for many years. He has been Vice-President, Polish
Radio and Television; Chairman, Supervisory Board, Polish Television; and
Head of Strategic Planning and Development at Polish Television. He was
Director, Strategy and Analysis Department, the National Broadcasting
Council of Poland, the broadcasting regulatory authority (2004-2006).

He has taught at the Institute of Journalism, University of Warsaw
(1997-2002) and has been Visiting Professor at the Institute of Journalism,
University of Dortmund, and at the Amsterdam School of Communications
Research, University of Amsterdam. His scholarly and other publications
have been published widely in Poland and internationally. His most recent
publications include "Rude Awakening. Social and Media Change in Central
and Eastern Europe (2007, Hampton Press, U.S.)" and "Public Service
Broadcasting: The Beginning of the End, or a New Beginning?" (WAIP, Poland;
in Polish).

Open lecture is in English. You are all very welcome!


Additional information:
Kaie Lepik
e-mail: studia@tlu.ee
www.tlu.ee/studiageneralia