Kultuur

BFM students participate in the world's largest 26-hour live broadcast ON AIR

On the morning of October 16 at 9:15, students from the Baltic Film, Media and Arts Institute of Tallinn University will participate in a global project, during which they will be broadcast live on the web. The live broadcast will last 26 hours, it will be broadcast from six continents, 18 universities and over 500 students will participate in the project. BFM will be broadcast with an hour-long segment.

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For students of the BFM, this is an invaluable opportunity to learn how global cooperation is coordinated and how to participate in a massive live broadcast project. Students from each university have a free choice of what to do with their airtime, but of course there are also certain restrictions, for example, the message must not discriminate against anyone, it should refrain from covering politically sensitive topics, brand advertising, and the content must be watchable by an audience of all ages, including children. The ON AIR project is taking place for the first time this year, and it is the world's largest joint live broadcast by students.

BFM student Laura Tooming answers the questions.

 
What do BFM students offer in this live show, how long have the preparations been going on, and how big is our team?

 

BFM students represent Estonia, bringing our culture, heritage and creativity to the stage. We have filmed video stories, thought through staging solutions and worked on production to ensure that all the details are in place for the broadcast on October 16. Preparations began in August and it has been an intensive process. Our team consists of 12 students of the Contemporary Media TV module, supported by Marko Järv and the camera technician course students who graduated in the spring.

What does participating in such a big undertaking give BFM students? Have there been many surprises already?

 

Participating in such a large-scale project has been a huge responsibility for our course and at the same time a great opportunity for self-development. Preparing and conducting a full hour-long live broadcast has made us step out of our comfort zone every day and taught us teamwork on a new level. Everyone is working hard to ensure that Estonia's contribution to the international project really stands out and is memorable. There have been surprises – both technical and creative – but they have rather given us more experience in how to deal with the unexpected.

Are you prepared for the fact that not everything will go as planned during the live broadcast?

 

We know that not everything in a live broadcast can go exactly according to plan. That's why we've also thought about backup plans so that unexpected situations don't stop the show. So far, the biggest challenge has been making an hour-long live broadcast run as smoothly as possible - you have to think through every detail and make it fit together. It's been a difficult, but at the same time incredibly educational experience.

Who and why might watch this show, who might it be of interest to in Estonia? More specifically, at Tallinn University?

The show could be of interest to anyone who wants to see how our activities and achievements sound in an international context. The content is very diverse – dance, song, culture, nature and even humor – which means there is something for both young and old to watch.

At Tallinn University, it could be exciting for students and lecturers who want to see what ambitious and creative projects the students of the TV module have implemented. It is a good opportunity to see their classmates working as part of a large international project.

You can watch the ON AIR Estonian Broadcast on  Media Talent Manifesto Youtube channel at 16.th October 9:15 am local time. 

Short introduction of the project:

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