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Screen Media and Innovation

How relevant are screens in your life? Do you, like an average American, spend 12 hours a day with screens? Does it matter? Screen media is a crucial source of information, knowledge and entertainment for a huge segment of the global population, an increasingly significant economy, yet also a source of anxieties regarding health, wellbeing, culture and politics.

Study level Master's Studies

Duration of study 2 years

Language English

Study form Regular studies

Cost per semester 1900

Join our new MA program “Screen media and Innovation” to make sense of the changes that ubiquitous screens, digitalization, platformization and datafication bring to media industries and media participation, and to learn how to solve complex problems and innovate in this context

Apply now!

Who are we looking for?

Our future students have previously studied or worked in the fields of media, technology, culture or social studies, possess independent and analytical minds and are driven by a desire to innovate. 

Good command of English is needed. 

Why study with us?

At the centre of the “Screen media and innovation” program lies innovation. Our pedagogy is based on the logic of project/problem based learning developed at the Harvard Teaching and Learning Lab, Stanford d.school and Aalborg University. The project/problem based learning process  is based on a practical or theoretical screen media problem, which teams of students operationalize and solve during a set period of time, following pregiven steps and using design thinking.

Our teaching staff are internationally renowned experts in various fields of screen media research. Their lectures and seminars provide a systematic overview of contemporary screen media and in-depth knowledge of its impact, implications and functioning. 

The quality of teaching and the experience gathered through the creative learning system equip a successful graduate with the capacity to confidently and knowledgeably solve complex screen media problems and work in teams. People with such a profile are needed internationally in media-, and creative industry jobs as well as the public and NGO sector.

Study support facilities

The Baltic Film, Media, Arts and Communications School offers a multicultural, international learning environment, where students and teaching staff come from all over the world. Diverse learning environments provide practical basic knowledge about cultural differences and  relations between language, culture and verbal and nonverbal interaction. Our recently renovated, modern campus is in the Tallinn city centre, and BFM students have access to a  fully equipped TV/film studio.

Course Outline

Every cohort of “Screen Media and Innovation” students works on solving particular screen media problems, which they derive - in teams - from the specific screen media related challenge that the teaching staff sets. An example of a challenge could be the dire situation of local broadcasting and journalism industries because of the convergence of attention and capital  into the hands of social media corporations. One team could problematize this challenge by focusing on the analysis and development of how platforms and media industries are regulated, while another team could focus on prototyping an innovative transmedia solution for a local public broadcaster. 

The MA program lasts for four semesters (two years). The first semester is introductory, providing the students with lectures on project/problem based learning as such, as well as on the key topics necessary for understanding screen media - media innovation, media management and media economies, social media, transmedia storytelling and intercultural communication. Second and third semesters are for the teams to work on their problems/projects. This work happens in five phases of project/problem based learning (exploring, interpreting, ideating, prototyping and evolving). Every phase consists of teamwork and mentor meetings as well as seminars and mini lecture series on specific topics relevant for the particular phase (project management, critical theory and critical thinking, practical innovation, methods for gathering and analyzing data, media regulation and media policies, social theory etc). The final semester is for thesis work. 

See the study programme

Academic Staff

Katrin Tiidenberg, PhD is the curator of the Screen Media and Innovation MA Program and an Associate Professor of Visual Culture and Social Media. She has published extensively on selfie culture and her main research interests focus on the intersections of (visual) self-presentation on social media and dominant normative ideologies. Her research topics include deplatformization of sex, technology and wellbeing, visual research methosd and digital research ethics. She is on the Executive Board of the Association of Internet Researchers and the Estonian Young Academy of Sciences

Katrin's research profile on ETIS.

Indrek Ibrus, PhD is professor of media innovation and head of Tallinn University Centre of Excellence in Media Innovation and Digital Culture. He holds a PhD from London School of Economics and Political Science and a MPhil from the University of Oslo. He was the initiator of the Crossmedia Production MA programme at BFM. He recently served for two years as the audiovisual advisor at Estonian Ministry of Culture. In relation to this he was Estonia’s representative at the audiovisual working group of the European Council, at European Commission’s AVMSD Contact Group and at Council of Europe’s Steering Committe for Media and Information Society. Currently he serves as the member of Estonia’s Digital Cultural Heritage Council.
He is a co-editor of Baltic Screen Media Review, a peer-reviewed journal dedicated to audiovisual cultures around the Baltic Sea. He has edited also special issues of the International Journal of Communication and International Journal of Cultural Studies. Together with Carlos A. Scolari he co-edited Crossmedia Innovations: Texts, Markets, Institutions, published by Peter Lang in 2012.

Indrek's research profile on ETIS

Ulrike Rohn, PhD is a professor of Media Economics and Management at the Baltic, Film, Media, Arts and Communication School (BFM). She is also President of the European Media Management Association (emma), Associate Editor of the Journal of Media Business Studies (Taylor & Francis), and Co-Editor of the Springer Series in Media Industries. Previously, Ulrike was a Researcher at the Arcada University in Helsinki (Finland) and the University of Tartu (Estonia). She has been a guest researcher and lecturer at universities in the UK, Sweden, China, and Austria. She has worked in leading media companies in Germany, Japan, India, and the US.

Ulrike received her PhD in 2009 from the University of Jena. Her MA comes from the Freie University of Berlin (both Germany). Her research and teaching includes topics on audiovisual industries, European audiovisual policy, (international) media strategies, media business models, media branding, and cross-cultural audience demand.

Ulrike's research profile on ETIS.

Andres Jõesaar, PhD has a long experience in the media and telecom industries, especially on the management, content side and media research. In the 90s he was one of the founding members of the private television channel RTV and the general director of the commercial broadcaster TV3. From 2000 - 2011 he was the director for the content services in the Estonian branch of the Tele2. Between 2000-2012. Jõesaar has been the chairman of the Council of the Estonian Public Broadcasting. He has been a member and chair of several Council of Europe’s and OSCE expert groups. During 2011-2018 he was head of media research department at the Estonian Public Broadcasting.

Andres's research profile on ETIS.

Anastassia Zabrodskaja, PhD is a Professor of Intercultural Communication, Head of the Communication Management master’s programme at the Tallinn University Baltic Film, Media, Arts and Communication School, and in charge of the management of the European master’s in Intercultural Communication programme in Tallinn University. She has taught a number of courses in Intercultural Communication, Sociolinguistics, Language Contacts, Multilingualism, etc. She is a Management Committee Member of the "European Family Support Network Cost Action: A bottom-up, evidence-based and multidisciplinary approach" (2019–2023). Her research deals with identity, intercultural communication, code-switching and linguistic landscape. She has published a monograph and numerous articles on identity and language contacts. 

Anastassia's research profile on ETIS

Alessandro Nanì, PhD teaches Crossmedia and Transmedia Storytelling both at BA and MA level. He is also the project manager of Cross Motion (CM), an Interreg Baltic Sea Region project and EU Policy Area Culture Flagship project which aims at bringing together digital cultural heritage and gaming in the service of other sectors. Alessandro is currently working on his PhD at the University of Tartu which focuses on television, audiences and crossmedia.

Alessandro's research profile on ETIS

Andres Kõnno, PhD has been teaching media and communication theories, cultural analysis and contemporary media at BFM since defending his PhD in 2016. His background is in semiotics and culturology and he has worked as a media analyst and a consultant in the media industry.  His research focuses on longitudinal studies of media and culture and he works on international media pluralism monitoring projects

Andres's research profile on ETIS

Arko Olesk is a lecturer and a PhD student in the Baltic Film, Media, Arts and Communication School at Tallinn University. He holds a MSc in Science Communication from Imperial College London. In his PhD project Arko studies the interaction between scientists and media under the conception of mediatization of science. As a journalist. he has been twice awarded the national award for the popularization of science. Arko is the chair of the advisory board of the national science communication programme TeaMe+. As a researcher, he also works on the topic of environment communication.

Arko's research profile on ETIS

Admission Requirements

General requirements

Please see the complete overview of admission and application requirements for Master's level applicants.

Entrance exams

  • Resume
  • Cover letter (maximum length 1000 words (please do not exceed the word limit), Times New Roman 12, 1.5 lines spacing). Please follow THESE guidelines, when preparing the cover letter.
  • Interview (via Skype: 20.02, 25.03, 28.05, 3.07)


Tallinn University has received funding from the Estonian Ministry of Foreign Affairs to offer scholarships for applicants applying for the Screen Media and Innovation MA programme. 


2 full scholarship to students from the following countries:

  • Georgia  
  • Ukraine   
  • Moldova   
  • Belarus   

Students will be granted a full scholarship to cover their tuition fee for two years and a contribution to cover their living costs in Estonia 300 € per month.

Post-Graduate Destinations

We prepare innovators. The knowledge and understanding of the nuances of screen media industries, practices and cultures, as well as the experiences generated via the project/problem based learning process provide a successful graduate with a suitable profile to work as an innovator, developer, consultant, analyst, specialist, manager or an entrepreneur within the media-, and creative economies as well as a consultant or an expert within the public or NGO sector. 

Why BFM?

Tallinn University Baltic Film, Media, Arts and Communication School (BFM) focuses on professional hands-on training designed for international careers. BFM has over 1100 students, about 230 of them are foreigners from more than 50 countries worldwide

  • BFM believes in hands-on approach.
  • The teaching staff are internationally recognized researchers in their respective fields. 
  • The university provides students with a state of the art facilities and equipment. BFM building houses Estonia’s first 4K cinema hall, film and sound studios, and editing rooms.
  • BFM has over 30 partner universities in Europe and China, which offers a truly exciting mix of cultures that creates an invaluable professional network for your later career.

Contact Us!

  • For additional guidelines regarding admission procedure please contact the international admission specialist.



    • Specific questions regarding the programme should be directed to the Tallinn University Baltic Film, Media, Arts and Communication School:

    Kea Kiviraijuja

    addressNarva mnt 27, 10120 Tallinn


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