Woman with a computer

Screen Media and Innovation

How relevant are screens in your life? Do you, like an average American, spend 12 hours a day with screens? Does it matter? Screen media is a crucial source of information, knowledge and entertainment for a huge segment of the global population, an increasingly significant economy, yet also a source of anxieties regarding health, wellbeing, culture and politics.

Study level Master's Studies

Duration of study 2 years

Language English

Study form Regular studies

Cost per semester 2000

* The application period is open for EU/EEA citizens. Deadline for submitting your application is on 1st of June, 2022. More info about the application deadlines.

Screen Media and Innovation is the most innovative new Master´s programme at Tallinn University. 

With us you will learn:
-    through practical, problem-oriented team-work; 
-    about the changes that ubiquitous screens, digitalization, platformisation and datafication bring to media cultures, practices, industries and participation.

Our pedagogical approach builds on project/problem based learning developed at the Harvard Teaching and Learning Lab, Stanford d.school and Aalborg University. After a conceptual introduction to screen media of the 21st century, students work on projects in mentored teams for the majority of their study period. Every cohort is faced with a broad screen media related challenge, which they mold into projects interesting for them and relevant to their particular ambitions and experiences. This year’s challenge is INFORMATION DISORDER (cf Course Outline)

Screen media is a key economy and a crucial source of information, knowledge and entertainment for a huge segment of the global population. Yet, it is also a source of anxieties regarding health, wellbeing, culture and politics of people, in particular children, worldwide. Where does the truth lie? How to think, plan, research, design, build and innovate for a better future? Join the Screen Media and Innovation programme to learn and gain experience.

Who are we looking for?

You are a good fit if you’ve previously studied or worked in the fields of media, technology, culture, or social studies, possess an independent and analytical mind, and are driven by a desire to innovate. 

Good command of English is needed. 

Why study with us?

“Screen Media and Innovation” is innovative to the core. Our pedagogy is based on what has been developed as project or problem based learning at the Harvard Teaching and Learning Lab, Stanford d.school and Aalborg University. Project/problem based learning is a step-by-step process where teams of students take a screen media challenge, extract a specific, solvable problem from it based on their interests, experiences and ambitions, design a project for solving that problem within a given timeframe, and work towards it by following specific phases of design thinking.

Our teaching staff are internationally renowned experts of media research, we regularly involve visiting professors from all over the world as well as local practitioners from media industries. The combination of professional instruction and creative project-based learning prepares successful graduates to confidently and knowledgeably solve complex problems and work in teams in media-, and creative industry jobs, research, policy work or as entrepreneurs.

Study support facilities

The Baltic Film, Media and Arts School (BFM) offers a multicultural, international learning environment, where students and teaching staff come from all over the world. Our recently renovated, modern campus is in the center of Tallinn, the capital city of Estonia. Tallinn University is ranked 301-400 in Arts by the World University Rankings. BFM students have access to a fully equipped TV/film studio. In 2020 BFM alumnus, director German Golub won the student Oscar (Student Academy Awards, international narrative category 2020).

Course Outline

Screen Media and Innovation follows the process of project/problem based learning developed at the Harvard Teaching and Learning Lab, Stanford d.school and Aalborg University. This means that each cohort of students is faced with a broad challenge, which they turn into projects solving specific problems based on their interests, ambitions, and experience. 

The challenge for students starting in Fall 2021 is INFORMATION DISORDER
The world is emerging from a global health crisis only to re-enter a global climate crisis and both can be seen as exacerbated by a global information crisis. Further, this information crisis increasingly defines the evolution of screen media industries. While crises lead to suffering and chaos they are often also a source of innovation, intelligence, and hope. This is our focus in the Screen Media and Innovation program. We invite students to hope, imagine, innovate and design towards a better future emerging from the intersection of the affordances of communication technologies, datafied cultural contexts, and the shifts in how value is assigned to information. 

Process: Students will work in teams to pinpoint a specific INFORMATION DISORDER related problem and create a project to solve it. This means that one team might work on policy recommendations for regulating malicious information manipulation, another team on designing an app intended to help everyday users to maintain a healthy media diet, while a third team might experiment with models of content moderation. Or, you could do something entirely different. We foresee our information disorder projects to work with issues of disinformation, public debate, economies of attention and affect, clickbait, trolling, conspiracy theories, populism, platform governance, media diet and literacy, screen media industry’s business models, new data management modes and journalistic innovation.

Your project can focus on research, design, or making things for a better future. You and your team will have the luxury of two semesters, an expert mentor, and specifically catered micro-courses to help you through the steps of exploring, interpreting, ideating, prototyping, and evolving. 

The MA programme lasts for four semesters (two years). 
1st semester: introduction, lectures, and seminars. Introduction to project/problem-based learning and to topics necessary for understanding screen media - media innovation, media management and media economies, social media, transmedia storytelling, and intercultural communication. 
II and III semester: teams work on their projects with mentors. This work happens in five steps (exploring, interpreting, ideating, prototyping, and evolving). Every phase consists of teamwork and mentor meetings as well as seminars and mini-lecture series on specific topics relevant for the particular phase (project management, critical thinking, practical innovation, methods for gathering or analyzing data, media regulation and media policies, social theory, etc). The final semester is for thesis work.

See the study programme

Academic Staff

Katrin Tiidenberg, PhD is the curator of the Screen Media and Innovation MA programme and an Associate Professor of Visual Culture and Social Media. She has published extensively on selfie culture and her main research interests focus on the intersections of (visual) self-presentation on social media and dominant normative ideologies. Her research topics include deplatformization of sex, technology and wellbeing, visual research methods and digital research ethics. She is on the Executive Board of the Association of Internet Researchers and the Estonian Young Academy of Sciences

Katrin's research profile on ETIS

Indrek Ibrus, PhD is professor of media innovation and head of Tallinn University Centre of Excellence in Media Innovation and Digital Culture. He holds a PhD from London School of Economics and Political Science and a MPhil from the University of Oslo. He was the initiator of the Crossmedia Production MA programme at BFM. He recently served for two years as the audiovisual advisor at Estonian Ministry of Culture. In relation to this he was Estonia’s representative at the audiovisual working group of the European Council, at European Commission’s AVMSD Contact Group and at the Council of Europe’s Steering Committe for Media and Information Society. Currently he serves as the member of Estonia’s Digital Cultural Heritage Council.
He is a co-editor of Baltic Screen Media Review, a peer-reviewed journal dedicated to audiovisual cultures around the Baltic Sea. He has edited also special issues of the International Journal of Communication and International Journal of Cultural Studies. Together with Carlos A. Scolari he co-edited Crossmedia Innovations: Texts, Markets, Institutions, published by Peter Lang in 2012.

Indrek's research profile on ETIS

Ulrike Rohn, PhD is a professor of Media Economics and Management at the Baltic, Film, Media, Arts and Communication School (BFM). She is also President of the European Media Management Association (emma), Associate Editor of the Journal of Media Business Studies (Taylor & Francis), and Co-Editor of the Springer Series in Media Industries. Previously, Ulrike was a Researcher at the Arcada University in Helsinki (Finland) and the University of Tartu (Estonia). She has been a guest researcher and lecturer at universities in the UK, Sweden, China, and Austria. She has worked in leading media companies in Germany, Japan, India, and the US.

Ulrike received her PhD in 2009 from the University of Jena. Her MA comes from the Freie University of Berlin (both Germany). Her research and teaching includes topics on audiovisual industries, European audiovisual policy, (international) media strategies, media business models, media branding, and cross-cultural audience demand.

Ulrike's research profile on ETIS

Andres Jõesaar, PhD has a long experience in the media and telecom industries, especially on the management, content side and media research. In the 90s he was one of the founding members of the private television channel RTV and the general director of the commercial broadcaster TV3. From 2000 - 2011 he was the director for the content services in the Estonian branch of the Tele2. Between 2000-2012. Jõesaar has been the chairman of the Council of the Estonian Public Broadcasting. He has been a member and chair of several Council of Europe’s and OSCE expert groups. During 2011-2018 he was head of media research department at the Estonian Public Broadcasting.

Andres's research profile on ETIS

Anastassia Zabrodskaja, PhD is a Professor of Intercultural Communication, Head of the Communication Management master’s programme at the Tallinn University Baltic Film, Media, Arts and Communication School, and in charge of the management of the European master’s in Intercultural Communication programme in Tallinn University. She has taught a number of courses in Intercultural Communication, Sociolinguistics, Language Contacts, Multilingualism, etc. She is a Management Committee Member of the "European Family Support Network Cost Action: A bottom-up, evidence-based and multidisciplinary approach" (2019–2023). Her research deals with identity, intercultural communication, code-switching and linguistic landscape. She has published a monograph and numerous articles on identity and language contacts. 

Anastassia's research profile on ETIS

Alessandro Nanì, PhD teaches Crossmedia and Transmedia Storytelling both at BA and MA level. He is also the project manager of Cross Motion (CM), an Interreg Baltic Sea Region project and EU Policy Area Culture Flagship project which aims at bringing together digital cultural heritage and gaming in the service of other sectors. Alessandro is currently working on his PhD at the University of Tartu which focuses on television, audiences and crossmedia.

Alessandro's research profile on ETIS

Andres Kõnno, PhD has been teaching media and communication theories, cultural analysis and contemporary media at BFM since defending his PhD in 2016. His background is in semiotics and culturology and he has worked as a media analyst and a consultant in the media industry.  His research focuses on longitudinal studies of media and culture and he works on international media pluralism monitoring projects

Andres's research profile on ETIS

Arko Olesk is a lecturer and a PhD student in the Baltic Film, Media, Arts and Communication School at Tallinn University. He holds a MSc in Science Communication from Imperial College London. In his PhD project Arko studies the interaction between scientists and media under the conception of mediatization of science. As a journalist. he has been twice awarded the national award for the popularization of science. Arko is the chair of the advisory board of the national science communication programme TeaMe+. As a researcher, he also works on the topic of environment communication.

Arko's research profile on ETIS

Admission Requirements

General requirements

Please see the complete overview of admission and application requirements for Master's level applicants.

Entrance exams

  • Resume
  • Motivation letter (maximum length 1000 words (please do not exceed the word limit), Times New Roman 12, 1.5 lines spacing). Please follow these guidelines, when preparing the cover letter.
  • Interview 


Two full scholarships will be given to applicants from the following countries: Georgia; Ukraine; Moldova; Belarus.  

The students will be granted a full scholarship to cover their tuition fee for two years worth 8000 € and a contribution to cover their living costs in Estonia 300 € per month.

The scholarship is for studying at Tallinn University Baltic Film, Media and Arts School in Screen Media and Innovation programme from 2021 until 2023, for 2 academic years.

Contact us!

Career opportunities

We prepare innovators. You will understand key trends and dynamics of the screen media ecosystem, have the analytical prowess to pinpoint problems, and the ability to turn them into opportunities. You will have extended experience with project management, teamwork, design thinking, and practical innovation. This is a profile of someone with a successful international career as an innovator, developer, consultant, analyst, specialist, manager, or entrepreneur within media-, and creative economies, or an expert consultant within the public or NGO sector.

Why BFM?

Tallinn University Baltic Film, Media and Arts School (BFM) focuses on professional hands-on training designed for international careers. BFM has over 800 students, about 230 of them are international students from more than 50 countries worldwide.

The teaching staff are internationally recognized researchers and practitioners in their respective fields. 

The university provides students with a state of the art facilities and equipment. BFM building houses Estonia’s first 4K cinema hall, film and sound studios, and editing rooms.
BFM has over 30 partner universities in Europe and Asia, which offers a truly exciting mix of cultures that creates an invaluable professional network for your later career.

Contact Us!

For additional guidelines regarding admission procedure please contact the international admission specialist


Specific questions regarding the programme should be directed to the Tallinn University Baltic Film, Media and Arts School Study Councellor and Specialist:

Crisely Apri

addressNarva mnt 27, 10120 Tallinn


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