USA branding expert Robbie Vitrano open lecture: Building a Better Brand

On Friday, 7th November at 17 all the students,communication and marketing professionals are welcome to meet USA branding expert Robbie Vitrano at the open lecture "Building a Better Brand". Lecture will be held in Tallinn University’s Supernova Cinema. 

Registration is over!

Vitrano's conversation will focus on the construct of branding as a platform for aligning incentives - the incentives of the various stakeholders of an organization.  Branding is an inside out approach, grounded on values, mission, vision, management and capability.  Also time - most branding efforts fail because of the inability to accurately calculate the necessary time for preparing and organizing.  He emphatically discusses the nature of the personal and social choices involved in brand building - the personal responsibility and accountabilities, including the consequences, compromises and trade-offs therein.

Vitrano will cite examples of modern brands embracing this behavior and will also includethe developing of his own companies - Trumpet, Idea Village, Naked Pizza, and four new companies Dinner Lab, an unnamed Financial Inclusion company, a food-based business incubator, and a business-to-business influence platform in natural food and product manufacturing.

Robbie Vitrano'is TEDx talk

Open lecture is organised by the Embassy of United States of America and Tallinna University Institute of Communications.