However, studying crossmedia doesn’t only focus on learning different production practices; successful media practitioners, working independently or for large corporations, need to be able to understand the market. This is why, by studying crossmedia, students will also learn how to interpret and research data and how to craft appropriate cross-media marketing campaigns capable of reaching and engaging different audiences. While studying crossmedia, students will develop a number of projects aimed at answering concrete market needs and expectations.
Who are we looking for? Who is this programme relevant for?
The curriculum is tailored to students that have an interest in audiovisual production, social media and marketing. The ideal student is one who wants to work in the audiovisual and creative industries where single productions leave space for multimedia experiences.
We are looking for students who are passionate about storytelling and, more specifically, about telling stories from different angles while taking into account and understanding the needs of the market and audiences.
Why study with us?
Crossmedia is a pioneering curriculum that, in recent years, has been matched by only a few other universities in Europe. Our specific attention to a multimedia approach to storytelling and marketing has given the curriculum its own spot on the national and international scenes.
Since its initiation (September 2012) students have participated in a number of national and international festivals, have won both national and international prizes. Their projects have also been given widespread attention in the Estonian media.
Furthermore, the Baltic Film, Media, Arts and Communication School (BFM) is a multicultural creative environment, where you students are surrounded by international peers and are taught by an internationally recognised teaching staff and industry practitioners from many different countries.
Study support facilities
Students of Crossmedia have access to the newly built BFM production facilities including the Film and Television studios, editing rooms, MAC computer lab, sound studio and AV equipment.
Furthermore, a number of field trips give students the opportunity to work on location and in partnership with industry players such as the public service media of Estonia and Finland.
The curriculum is a well balanced mix of theoretical and practical courses aimed at shaping today’s media professionals. The courses range from practical courses such as Transmedia Project, Sound Recording, Writing for Transmedia and Camera Work to theoretical courses such as Introduction to Digital Marketing Project, Semiotics of Multimedia, Media Research and New Media Economy.
Alessandro Nanì is the curator of the BA curriculum ‘Crossmedia’
He teaches cross-media and transmedia storytelling both at BA and MA level.
Nanì holds a PhD in Media and his research interests evolve around television, audiences and cross-media. As part of his academic contribution, he serves as the vice-chair of the Audience and Reception studies thematic section of the European Communication Research and Education Association (ECREA)
From 2014 until 2019 he worked as the project manager of Cross Motion (CM), an Interreg Baltic Sea Region project and EU Policy Area Culture Flagship project.
Alessandro Nanì's ETIS profile.
Andres Jõesaar is the head of the media and communication field of BFM and the associate professor of media policies. In addition to his academic work he is also the Vice-Rector for Creative Activities and Cooperation. Parallel to that he's been involved with the Estonian Public Broadcasting's media studies department.
Jõesaar has longstanding experience in the media and telecommunication field, mainly in media economy and management. His fields of study include media management and economy, media policies (including public broadcasting policies, media studies, media, crossmedia and teaching crossmedia production). He has a PhD in media and communication from Tartu University.
He was one of the founders of Reklaamitelevisioon and worked later as the Director General of TV3. From 2000 till 2011 he was the Director of Business Clients and Media Services at Tele2 Estonia.
Michael Keerdo-Dawson began working for BFM in 2015. He lectures on various forms of fiction writing, from Storytelling to Creative Writing to Screenwriting. Before moving to Estonia he worked for the British film and television industry for ten years, holding various positions, mostly in post-production, film restoration, and editing. First, he worked for Yorkshire Television, later at ITV when the companies merged. Simultaneously, Michael worked for a variety of independent film production companies, writing and directing award-winning short films and a feature film which was praised by Film Int. Today, between lecturing, photography, and family life, Michael continues to write for independent filmmakers in the UK and is working on his first novel.
- Completed Secondary Education or the equivalent
- Proof of English Proficiency
Please see the complete overview of admission and application requirements for Bachelor's level applicants.
Entrance exams in 2021
The Crossmedia admission competition is made of three different elements:
- Audiovisual CV* 30%
- Creative assignment 20%
- Interview 50%
- *Audiovisual CV is an audiovisual introduction of the candidate. It should convey the candidate’s motivation to study crossmedia. Preferably, it includes candidate’s previous creative work made using new technologies, for instance videos, electronic cards, webpages, animations, 3D design, etc.
The introduction must be in English. It should be made available for the examination committee via web page or via some web platform, like Youtube. If the audiovisual introduction is made in video format, the length should not exceed 3 minutes.
The link to the Audiovisual CV must be sent to: firstname.lastname@example.org
- Admission exam
- Day 1 - Creative assignment
- Day 2 – Interview with the admission committee
NB! International applicants who cannot travel to Estonia will be offered a chance to take the entrance exams over the Internet.
For the purposes of identity verification at the admission procedure the Admission Committee has the right to take a screenshot during the oral part of the admission exam carried out via video bridge.
Media industry is awaiting professionals who are aware of the innovative solutions and can take audiovisual content and stories to new media platforms, this answer to this need is the primary aim of the curriculum in crossmedia.
Graduates with a bachelor degree in crossmedia most commonly find employment in the creative and media industries. The natural outcome of studies can be summarized by positions such as:
- Media Strategist and Producer;
- Social media manager;
- Creative Director for media, marketing and advertising companies;
- Interactive Media Commissioner (TV industry);
- Audience analyst
Furthermore, students can continue their studies at Master level and specialize in a variety of creative and communication areas. Within Tallinn University students could choose among curricula such as: Screen Media, Digital Learning Games, Audiovisual Media: Television/Documentary Film; Film Arts (Joint Master Degree) and Interaction Design (Joint Master Degree). Students could as well continue their studies, both in Estonia and abroad, in fields such as marketing, journalism, communication, sociology, semiotics, information technologies and design.
- Baltic Film, Media and Arts School (BFM) has more than 20 years of teaching experience.
- Graduates leave with an extensive portfolio of films and audio-visual content for further career, plus an internationally validated university degree.
- BFM believes in hands-on approach.
- Internship possibilities in different media enterprises and also in the Estonian Public Broadcasting.
- Lectures at BFM are given by well-known filmmakers and media professionals in Estonia such as Arvo Iho, Renita Lintrop, Marianna Kaat, Dirk Hoyer, Jüri Pihel and Indrek Treufeldt.
- The university provides students with a state of the art facilities and equipment. BFM building houses Estonia’s first 4K cinema hall, film and sound studios, and editing rooms.
- BFM has over 30 partner universities in Europe and China, which offers a truly exciting mix of cultures that creates an invaluable professional network for your later career.
- Scholarships available
study councellor and specialist:
Ms Siiri Häidma
Specific questions regarding the programme should be directed to the Baltic Film, Media and Arts School’s Crossmedia Department
addressNarva mnt 27, 10120 Tallinn
For additional guidelines regarding admission procedure please contact the international admission specialist:
Baltic Film, Media and Arts School
We offer an international education with a curriculum dedicated to film, audiovisual storytelling for different distribution platforms starting from the Internet and ending with cinemas. You can master the technical field by studying cinematography, light, and sound design or venture onto the creative track gaining skills in screenwriting, directing, producing, and editing.
Baltic Film, Media and Arts School
Crossmedia combines the areas of media production, storytelling and marketing, offering both theoretical groundworks and exciting practical assignments. Studying crossmedia means learning how to tell a story that unfolds in many directions where, for example, a story is introduced as a web series, then expanded on social media, and then further explored as a live performance.