Crossmedia programme


Crossmedia combines the areas of media production, storytelling and management, offering both theoretical grounds and exciting practical assignments. Studying Crossmedia means learning how to tell a story that unfolds on many directions where for example a story is introduced as a feature film, then expanded as a TV series and explored further as a live performance.

Study level Bachelor's Studies

Duration of study 3 years

Language English

Study form Regular studies

Cost per semester 1900

If you have questions such as:

  • How can we approach storytelling in innovative ways to meet the expectations of today’s society?
  • How can we make films and TV content that integrate platforms such as printed media, events, mobile media, games and social media?
  • How could we cooperate with audiences to develop our stories further?
  • How do you develop relevant business models for your innovative media?

Then this innovative BA curriculum is for you!


Who are we looking for? Who is this programme relevant for?

The curriculum is tailored to students that have an interest in audiovisual production, film making, and television as a whole. The ideal student is the one who wants to work in the audiovisual and creative industries of the future where single productions leave space to multimedia experiences.

At Crossmedia we are looking for students that are in love with storytelling and, more specifically, for students that are in love with telling stories from different angles.

Why study with us?

Crossmedia is a pioneering curriculum that, in recent years, has been matched by only a few other universities in Europe. The specific attention to a multimedia approach to storytelling has given the curriculum its own spot in the international and national scene.

Since its initiation (September 2012) students have participated in a number of national and international festivals, have won both international and national prizes and their projects have been given wide spread attention in the Estonian media.

Furthermore, Baltic Film, Media, Arts and Communication School (BFM) is a multicultural creative environment, where you students are surrounded by international peers and are taught by internationally recognized teaching staff and industry practitioners from many different countries.

Study support facilities

Students of Crossmedia have access to the newly built BFM production facilities including the Film and Television studios, editing rooms, MAC computer lab, sound studio and AV equipment.

Furthermore, a number of field trips give students the opportunity to work on location and in partnership with industry players such as the public service media of Estonia and Finland.


Course outline

The curriculum is a well balanced mix of theoretical and practical course aimed at shaping the media and creative industries professionals of the future. The courses range from practical courses such as Transmedia Project, Sound Recording, Writing for Transmedia and Camera Work to theoretical courses such as Introduction to crossmedia environments, Semiotics of multimedia, Media research and Media theories.

See the study programme

Academic Staff


Alessandro Nanì is the curator of the BA curriculum ‘Crossmedia’ 

He teaches cross-media and transmedia storytelling both at BA and MA level. 

Nanì holds a PhD in Media and his research interests evolve around television, audiences and cross-media. As part of his academic contribution, he serves as the vice-chair of the Audience and Reception studies thematic section of the European Communication Research and Education Association (ECREA)

From 2014 until 2019 he worked as the project manager of Cross Motion (CM), an Interreg Baltic Sea Region project and EU Policy Area Culture Flagship project.

Alessandro Nanì's ETIS profile.


Andres Jõesaar is the head of the media and communication field of BFM and the associate professor of media policies. In addition to his academic work he is also the Vice-Rector for Creative Activities and Cooperation. Parallel to that he's been involved with the Estonian Public Broadcasting's media studies department.

Jõesaar has longstanding experience in the media and telecommunication field, mainly in media economy and management. His fields of study include media management and economy, media policies (including public broadcasting policies, media studies, media, crossmedia and teaching crossmedia production). He has a PhD in media and communication from Tartu University.

He was one of the founders of Reklaamitelevisioon and worked later as the Director General of TV3. From 2000 till 2011 he was the Director of Business Clients and Media Services at Tele2 Estonia.

Andres Jõesaar's ETIS profile.

Michael Keerdo-Dawson began working for BFM in 2015. He lectures on various forms of fiction writing, from Storytelling to Creative Writing to Screenwriting. Before moving to Estonia he worked for the British film and television industry for ten years, holding various positions, mostly in post-production, film restoration, and editing. First, he worked for Yorkshire Television, later at ITV when the companies merged. Simultaneously, Michael worked for a variety of independent film production companies, writing and directing award-winning short films and a feature film which was praised by Film Int. Today, between lecturing, photography, and family life, Michael continues to write for independent filmmakers in the UK and is working on his first novel.

Michael Keerdo-Dawson on IMDB.
Michael Keerdo-Dawson on Flickr.


Admission Requirements

General requirements

Entrance exams in 2019

  • The Crossmedia admission competition is made of three different elements:

  • Audiovisual CV 30%
  • Written assignment 20%
  • Interview 50%
  • Audiovisual CV (Prior to the entry session) - an audiovisual introduction of the candidate. It should convey the candidate’s motivation to study crossmedia. Preferably, it includes candidate’s previous creative work made using new technologies, for instance videos, electronic cards, webpages, animations, 3D design, etc. The introduction must be in English. It should be made available for the examination committee via web page or via some web platform, like Youtube. If the audiovisual introduction is made in video format, the length should not exceed 3 minutes. The link to the Audiovisual CV must be sent to:
  • Admission exam
  • Day 1 - In class written assignment
  • Day 2 – Interview with the admission committee
  • NB! International applicants who cannot travel to Estonia will be offered a chance to take the entrance exams over the Internet.

    For the purposes of identity verification at the admission procedure the Admission Committee has the right to take a screenshot during the oral part of the admission exam carried out via video bridge.

Post-graduate destinations

Media industry is awaiting professionals who are aware of the innovative solutions and can take audiovisual content and stories to new media platforms, this answer to this need is the primary aim of the curriculum in Crossmedia.

Graduates with a bachelor degree in Crossmedia most commonly find employment in the creative and media industries. The natural outcome of studies can be summarized by positions such as:

  • Media Strategist and Producer;
  • Television Executive Producer;
  • Transmedia Producer (Film Industry);
  • Creative Director for media, marketing and advertising companies;
  • Interactive Media Commissioner (TV industry);
  • Cross-media Commissioner (TV industry);

Furthermore, students can continue their studies at Master level and specialize in a variety of creative and communication areas. Within Tallinn University students could choose among curricula such as: Contemporary Media, Digital Learning Games, Audiovisual Media: Television/Documentary Film; Film Arts (Joint Master Degree) and Interaction Design (Joint Master Degree). Students could as well continue their studies, both in Estonia and abroad, in fields such as journalism, communication, sociology, semiotics, information technologies and design.

Why BFM?

  • Baltic Film, Media, Arts and Communication School (BFM) has more than 20 years of teaching experience.
  • Graduates leave with an extensive portfolio of films and audio-visual content for further career, plus an internationally validated university degree.
  • BFM believes in hands-on approach.
  • Internship possibilities in different media enterprises and also in the Estonian Public Broadcasting.
  • Lectures at BFM are given by well-known filmmakers and media professionals in Estonia such as Arvo Iho, Renita Lintrop, Marianna Kaat, Dirk Hoyer, Jüri Pihel and Indrek Treufeldt.
  • The university provides students with a state of the art facilities and equipment. BFM building houses Estonia’s first 4K cinema hall, film and sound studios, and editing rooms.
  • BFM has over 30 partner universities in Europe and China, which offers a truly exciting mix of cultures that creates an invaluable professional network for your later career.
  • Scholarships available

Contact us

study councellor and specialist:

Ms Siiri Häidma

Specific questions regarding the programme should be directed to the Baltic Film, Media, Arts and Communication School’s Crossmedia Department

addressNarva mnt 27, 10120 Tallinn

Telephone(+372) 6199 923


 For additional guidelines regarding admission procedure please contact the international admission specialist:


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Baltic Film, Media, Arts and Communication School

Crossmedia combines the areas of media production, storytelling and management, offering both theoretical grounds and exciting practical assignments. Studying Crossmedia means learning how to tell a story that unfolds on many directions where for example a story is introduced as a feature film, then expanded as a TV series and explored further as a live performance.

Bachelor's Studies
Regular studies
View curriculum