Communication Management

Communication Management

The Communication Management programme offers different subjects focusing on diverse paths of communication management. It offers systematic knowledge of modern communication theories, methods and applications. The programme creates opportunities not only to design and manage communication, and not only to solve problems innovatively by using analytical thinking, scientific knowledge and the best international practice, but also to conduct research and find applications for research results in various fields of communication. The international staff members share their experiences and bring students closer to the real experience of jobs.

Study level Master's Studies

Duration of study 2 years

Language English

Study form Cyclical studies

Cost per semester € 1900

Who are we looking for?

Different students might be interested in this programme. For example those who desire to become creative thinkers, able to produce innovative solutions in the field of communication management. Covering a wide range of different but interconnected subjects, this programme best suits the needs of those interested in communication, marketing, sociology, intercultural communication and general humanities. Young people who wish to live abroad or to work in community development projects might also find that this programme suits their needs.

Apply now!

Why study with us?

Our programme involves more than mere communicating with people. It analyses, in depth, the fundamental role of communication and helps to explain the process of communication. The subjects offered show that there are different perspectives, modes and means of communication. Our programme supports cultural and ethical values; its special focus is on Intercultural Communication, not only dealing with people with diverse cultural backgrounds, but also with people of different ages, genders, social classes etc. The specialisation module includes courses that prepare the individual for leadership in any corporate multinational or transnational organisation through a deep knowledge of the relationship between globalisation, identity, society and culture.

Study support facilities

The Baltic Film, Media, Arts and Communication School has partnership contracts with almost 20 renowned universities worldwide and actively participates in a number of international research projects.




Course Outline

How do you manage internal communication within an organization? How can you anticipate crises and manage them? How do you develop a communication strategy and build good relationships with stakeholders? These questions will be answered when studying in the Communication Management Master’s Programme.
Our programme is designed for people who are interested in learning how communication can contribute to an organization’s strategy and success as well as in society at large. Areas covered in the course are media relations, organizational behaviour, strategic communication and planning, stakeholder relations, research methodology, risk and crisis communication and marketing.

Generally the courses take place Monday through Thursday starting from 16.15 (occasionally some courses can be organized during daytime) and full days on Friday. 

See the study programme

Academic Staff

Anastassia ZABRODSKAJA is Professor of Intercultural Communication and Head of the Communication Management Master’s programme at Tallinn University Baltic Film, Media, Arts and Communication School, Estonia. She is in charge of the management of the European Master’s in Intercultural Communication programme in Tallinn University. Her primary research interests are identity, language contacts and linguistic landscape. She teaches courses focusing on intercultural communication. Professor Anastassia Zabrodskaja is a Regional Representative (Europe) on the Executive Committee of International Association of Language and Social Psychology. Professor Anastassia Zabrodskaja is a Management Committee Member of the European Family Support Network Cost Action: A bottom-up, evidence-based and multidisciplinary approach. Profile in the Estonian Research Information System: .


Admission Requirements

General requirements

Please see the complete overview of admission and application requirements for Master's level applicants.

Entrance exams in 2021:

  • Motivation letter - should be submitted with admission documents. - 50 % 
  • Interview - when all the documents have been submitted, applicants will have an interview with the staff of the curriculum. The objective of the interview is to meet in person with applicants and discuss their motivation letter. Interviews can be done via internet, e.g. using Skype (NB! a web-camera is required). - 50% 

For the purposes of identity verification at the admission procedure the Admission Committee has the right to take a screenshot during the oral part of the admission exam carried out via video bridge.

For those who do not receive their BAs in the communication field, it is compulsory to pass the levelling module (Subjects of the levelling module: Organisational Communication 6 ECTS and Public Relations Theory 4 ECTS). You will have a chance to pass the levelling module during your MA studies.

Post-Graduate Destinations

The Communication Management Master’s Programme will prepare students for positions of leadership in communication for public sector organizations such as ministries, municipalities and also for private companies. Graduates can also be employed in communication agencies as consultants and experts. Post-graduates will be competent not only in basic operational tasks but especially in strategic communication management. Studies will also train students to become good listeners, writers and professionals with effective interaction and language skills.

Why BFM?

Our curriculum is aimed at preparing students for competent professional interaction at the international level by teaching the necessary knowledge and language skills. We are a part of European Masters in Intercultural Communication (EMICC), a teaching and research network of the European universities: Universität Bayreuth (Bayreuth, Germany), Anglia Ruskin University (Cambridge, United Kingdom), University of Jyväskylä (Jyväskylä, Finland), Universidade Aberta (Lisbon & Coimbra, Portugal), Università della Svizzera italiana (Lugano, Switzerland), Institut national des langues et civilisations orientales (Paris, France), Tallinn University (Tallinn, Estonia), Università degli Studi di Urbino Carlo Bo (Urbino, Italy) and Utrecht University (Utrecht, The Netherlands).

In addition:

  • The theoretical studies are effectively balanced with best practitioners in Estonia in the teaching process. 
  • Students will work with real communication cases as part of their studies and may apply knowledge gained in classrooms when working with problems in practice.
  • Teaching staff includes members from different nationalities as well as many foreign guest lecturers.
  • Students will specialize in the field of Intercultural Communication.
  • The Baltic Film, Media, Arts and Communication School has partnership contracts with almost 20 renowned universities worldwide and actively participates in a number of international research projects.
  • The Baltic Film, Media, Arts and Communication School is part of the teaching and research network European Master in Intercultural Communication which unites ten European universities: the four month intensive programme Eurocampus is taught by professors from the network universities each year in a new university. Tallinn University students can participate in the programme during Erasmus+ exchange.
  • Possibilities for further studies at Tallinn University on PhD level

Contact us

study councellor and specialist: 

Ms Kea Kiviraijuja

Specific questions regarding the programme should be directed to the Tallinn University Baltic Film, Media, Arts and Communication School:

aDdressNarva mnt 27, 10120 Tallinn



For additional guidelines regarding admission procedure please contact the international admission specialist.




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