General outline:

  • Crossmedia in Film and Television: What is the curriculum about, what are the future possibilities after graduation

  • The basics of crossmedia production and transmedia storytelling: what are they, how they used and where they are used used. Examples.

  • Storytelling in changing media landscape

  • Practical exercise: the first line


To explain the  basics of crossmedia communication and transmedia storytelling. To give the basic theoretical understanding and to give a little glance into a creative way of telling a story through different platforms

Programme outline

DAY 1:




10:00 - 10:40


Getting to know each other

10:40- 11:00

Workshop outline

Presentation of the BA course

11:00- 11:30

Crossmedia in film and Television

Outline of the BA curriculum. Why to study crossmedia and future perspectives

11:30 - 12:30

Introduction to the field (part1)

What are  Crossmedia communication and transmedia storytelling

12:30 - 13:30

Lunch Break


13:30 - 14:30

Introduction to the field (part 2)

Other relevant terms and practices

14:30 - 15:00

Getting started in Creativity

Practical assignment

15:00 - 15:30

The art of Storytelling

Main points to consider when creating stories across platforms. The narrative structure

15:30 - 16:20

Thinking beyond the obvious

The art of creating characters beyond the obvious choices

16:20 - 17:00

Assignment briefing

Division of the class in five groups and briefing on the practical assignment


DAY 2:




10:00 - 10:20

Recap of DAY1


10:20- 12:00

Idea development

Working in Groups - The lecturer will visit and mentor each group

12:00 - 13:00



13:00 - 15:00

Writing the stories

Working in Groups

15:00 - 16:30

Working on the final presentations


15:30 - 16:45

Students presentation

Each group will have approximately 10 minutes to present their works. Each presentation will be followed by 5 minutes feedback

16:45 - 17:00

Final remarks and feedback

The lecturers and students will have some time to share feedback


12th graders, 20-30 people

Lisainfo ja registreerumine:

Katrin Sigijane
BFM koolitusjuht

aadressNarva mnt 27, 10120 Tallinn

Telefon(+372) 6199 908, 509 6692